diff --git a/pre_commit/resources/hook-tmpl b/pre_commit/resources/hook-tmpl
index 53d29f95..2b44a1f6 100755
--- a/pre_commit/resources/hook-tmpl
+++ b/pre_commit/resources/hook-tmpl
@@ -15,6 +15,6 @@ if [ -x "$INSTALL_PYTHON" ]; then
 elif command -v pre-commit > /dev/null; then
     exec pre-commit "${ARGS[@]}"
 else
-    echo '`pre-commit` not found.  Did you forget to activate your virtualenv?' 1>&2
+    echo "'pre-commit' not found.  Did you forget to activate your virtualenv?" 1>&2
     exit 1
 fi
diff --git a/tests/commands/install_uninstall_test.py b/tests/commands/install_uninstall_test.py
index 0b2e248b..cf0f37d2 100644
--- a/tests/commands/install_uninstall_test.py
+++ b/tests/commands/install_uninstall_test.py
@@ -257,8 +257,8 @@ def test_environment_not_sourced(tempdir_factory, store):
         )
         assert ret == 1
         assert out == (
-            '`pre-commit` not found.  '
-            'Did you forget to activate your virtualenv?\n'
+            "'pre-commit' not found.  "
+            "Did you forget to activate your virtualenv?\n"
         )